Due to the world’s collective concern regarding the degradation of our planet’s atmosphere, and the increased concern for sustainability, Hong Kong celebrities, fashion designers and executives joined together to launch the second annual EcoChic Design Award. This contest aims to raise awareness about Hong Kong’s high textile waste rates, and to encourage waste reduction, as it is an effective way to improve the environment or to lessen the negative impact on the environment.


Global Warming affects us all. It is our responsibility to do what we can, to help to improve our environment. Reduce, Repair, Reuse, Recycle, Re-imagine.
Original Story Courtesy Women’s Wear Daily
Images Courtesy EcoChic Design Award
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